Paid Traffic Profit Evaluator

Problem Solved

For paid-traffic products such as short dramas and mini programs, the blind spot before launch is not just creative click-through, but whether the full chain actually recovers cash. Ad spend, platform commissions, production or development cost, payment channel fees, and settlement cycles can all erode margin at the same time. Judging on same-day ROI or raw recharge flow can mistake high spend for growth.

How It Works

The skill turns profitability into five core metrics: ROI, LTV, CAC, net margin, and payback period. It starts with a veto check, such as 7-day ROI >= 1.2, LTV/CAC >= 3, CAC/revenue <= 85%, net margin >= 10%, and payback <= 7 days; if any item fails, the project is flagged as not profitable. It then expands across five layers: profitability efficiency, traffic conversion, cost structure, growth quality, and capital efficiency. Fields include CTR, activation rate, paid conversion, average order value, retention, IAP/IAA/membership mix, platform take rate, CPS, payment fees, and labor cost. The output is typically a traffic-profit evaluation report with a pass/fail table, root-cause analysis, optimization direction, and risk boundaries, useful for pre-launch evaluation, in-flight monitoring, and post-campaign review.

Fit and Limits

It fits operators, media buyers, developers, investors, and newcomers who need a structured diagnostic, but result quality depends on input data. Without LTV, net margin, channel split, or settlement cycle, the report can only list open items and cannot replace real accounting. Thresholds differ across short dramas, mini programs, ad platforms, and monetization models, so they should be treated as decision baselines rather than universal facts.