Advertising Citation Compliance Reviewer
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About this skill
The problem
Ad copy often contains claims such as 99% effective, No.1 in sales, clinically verified, or AI-generated recommendation. The risk is usually not exaggerated wording alone, but missing citation metadata: source, publisher, statistical basis, scope, and limitations. Easy-to-miss items include testing body, statistical period, regional scope, laboratory conditions, and sampling notes.
How it works
The skill follows a fixed workflow: confirm the copy scope, extract citations such as data, statistics, survey results, excerpts, rankings, and certifications, then evaluate them against six dimensions and 28 rules. Examples include SA-01 missing issuing institution, SP-04 ranking without a period, AT-01 superlative claims, and AI-05 AI content impersonating a third party. It outputs an overall rating, risk summary, remediation suggestions, matched cases, and legal references to form a reviewable compliance report.
Boundaries
It is for mainland China ad-citation compliance screening and is useful as a pre-publication text check. The report is AI-generated and not legal advice; enforcement guides are reference tools, and specific cases still depend on evidence, original sources, and professional legal review.
Use Cases
- Before launch, check whether claims like No.1 sales, lab reports, or 99% effective miss sources and periods
- Legal review teams can map ad copy against six dimensions and 28 rules, then flag risky citations and fixes
- E-commerce operators screen campaign pages for AI recommendations, rankings, certifications, and award claims before publishing
- Content reviewers verify third-party test data, statistics, and expert quotes for source labels and public verifiability
Best For
- Legal counsel reviewing ad compliance needs to spot citations missing institutions, sources, or statistical periods
- Brand marketing operators need pre-launch checks on sales rankings, lab data, and AI recommendations for high-risk claims
- Content review leads need to turn citation issues into an auditable remediation checklist
- Merchants providing test data or statistics need to confirm scope, limitations, and citation wording are complete
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