About this skill

What It Solves

Market analysis often gets stuck with rich data and weak judgment: market size is reduced to a single number, competitor reviews list market shares without strategy, user insights miss decision paths, and recommendations remain hard to execute. This skill turns broad consulting workflows into concrete checkpoints, helping engineers and business analysts build a more defensible report structure under limited information.

How It Works

Market trends: covers PEST, industry lifecycle, value-chain profit pools, market sizing, and growth forecasting, with cross-checks between top-down and bottom-up estimates.
Competitor analysis: includes CR3/CR5/HHI, strategic group mapping, KPC benchmarking, financial metrics, SWOT, and differentiation barriers.
User behavior: builds personas, maps purchase decision paths, diagnoses conversion funnels, and calculates lifecycle metrics such as CAC/LTV/LTV:CAC.
Deep reporting: synthesizes the previous modules into strategic options, decision matrices, financial modeling, action plans, and risk mitigation.

It is methodology- and template-driven, which suits cases where scattered materials need to be organized into structured analysis. The boundary is clear: without real data, interviews, or financial models, the output is more of a framework than a conclusion. When industry differences are large, metrics should be adjusted for consumer, B2B, technology, healthcare, or finance contexts.

Screenshots

Use Cases

Before a product launch, estimate market size, growth trends, and drivers to build a trend analysis framework.
When entering a new market, map competitors, benchmark KPCs, and assess differentiated entry directions.
During growth reviews, map conversion funnels, identify leakage points, and prioritize optimization levers.
In strategy projects, synthesize market, competitor, and user findings into strategic options and action plans.

Best For

Market analysts leading product launches who need to turn scattered data into defensible market sizing.
Investment analysts preparing CDD who need to cover trends, competitors, users, and synergy checks.
Product owners shaping annual strategy who need to combine competitor, funnel, and growth metrics.
Consultants writing industry reports who need structured market, competitor, user, and action outputs.

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Professional 2026.08.29 ↓ 280