Taobao Product Title Optimization

Problem

When adjusting Taobao titles, operations teams often lack a defensible basis: which search terms deserve placement, whether the current title wastes characters, and whether generated options are reliably better. This skill turns product data and search-term market data into a concrete title optimization workflow.

How It Works

It expects two inputs: a product table with 名称,品牌,型号,产品种类 and a market table with 搜索词,搜索人气,点击率,支付转化率. After launching the local web app, you can upload files, paste the current title, and generate candidate titles by product category. It scores titles using search popularity, click-through rate, and payment conversion. Title length follows Taobao's common rule: Chinese characters count as 2, letters and digits count as 1, and total length must not exceed 60. Results can be exported to Excel for side-by-side comparison of the current and generated titles.

Boundaries and Checks

It is best when product attributes, search-term data, and an existing title are available; without search data, generation and scoring have little signal. If outputs vary, check whether temperature is set to 0; if API calls fail, check API_PROVIDER in .env; for repeated keywords or short titles, inspect clean_title_repetition and calculate_length_score.