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Counterfeit Complaint Guide

Business Operations Updated 2026.08.30

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About this skill

Problem

After buying counterfeit goods, disputes often stall on two points: proving authenticity and calculating recoverable damages. Evidence may be incomplete, appraisal may require brand or third-party support, and the right path may differ across platform, consumer association, market regulator, or court.

How it works

The skill centers on evidence preservation and path selection: it first confirms product type, purchase records, payment proof, logistics info, and suspected issues; then suggests verification through brand support, third-party appraisal, or authorized testing labs. It distinguishes ordinary consumer fraud under refund plus three damages (minimum 500 CNY) from food safety violations under refund plus ten damages (minimum 1,000 CNY), and walks through platform complaints, 12315 mediation, regulator complaints, civil litigation, and collective claims. It also covers seller disappearance, lost evidence, and live-stream sales.

Boundaries

It does not provide a definitive authenticity conclusion, replace expert appraisal, legal advice, or court judgment. It is not suitable for professional counterfeiting enforcement, goods that are authentic but misdescribed, normal wear, or subjective suspicion without proof. Outcomes depend on fraud or food safety findings, evidence quality, and case-specific rulings.

Use Cases

  • Buyer finds suspected counterfeit goods online and needs purchase records, logistics proof, and a platform complaint path
  • Food item may violate safety standards, so the user needs to test refund-plus-ten damages and calculate the minimum amount
  • Brand verification is blocked, so the user needs third-party appraisal, authorized testing, or regulator complaint options
  • Multiple buyers from one seller need shared evidence and advice on organizing a collective claim or negotiation

Best For

  • Consumer who bought suspected counterfeit apparel and wants authenticity checks plus platform refund or damages
  • Procurement lead who must preserve supplier defect and counterfeit-risk evidence for complaints and accountability
  • E-commerce support manager who needs consumer-protection and food-safety answers for user compensation cases
  • Consumer association volunteer helping multiple buyers of the same counterfeit product organize a collective claim