WeChat Official Account Topic Planner

Problem

Official-account content planning often stalls on four concrete issues: the account positioning is vague, past posts overlap, hot topics are missed, and new accounts have no data to analyze. This skill turns topic planning into a structured workflow. It checks whether a topic reinforces the account persona, whether it can be tied to an industry event, whether it fills a gap in published content, and whether audience demand is supported by interaction data or industry templates.

How it works

The minimal input is account positioning and planning period. If recent post titles, read counts, likes, comments, or industry trends are available, the analysis can include historical performance. The output includes a ranked topic list, a 7/14/30-day calendar, 3-5 title variants, and short preview copy for WeChat Moments or community posts. Titles are expected to cover patterns such as counterintuitive claims, scenario framing, data impact, and direct address, while avoiding pure theory and pointing to concrete pain points with methods or tools. When the account touches pharmaceuticals, food, finance, law, or other sensitive fields, it applies compliance checks and flags risky phrasing such as guaranteed returns, cure claims, or exam-pass promises.

Boundaries

It is best for topic scheduling, title polishing, and deduplication. It does not replace business judgment. If industry policy or events change quickly, the input still needs up-to-date context. If the account persona is not stable, the output should be treated as a first draft that needs human filtering.