SEO & GEO Content Playbook
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About this skill
Problem Solved
Traditional SEO optimizes keywords and rankings, while AI search depends more on structured answers, evidence, author credibility, and freshness. Long marketing copy may be hard for AI engines to cite. For engineers, the issue is not keyword writing but organizing technical facts, tool comparisons, and launch experience into citable pages.
How It Works
This skill combines SEO and GEO into an actionable content workflow:
- Structure first: use the QAE pattern (Question → Answer → Evidence), with FAQs, tables, and direct answers that AI engines can extract.
- Technical setup: manage IndexNow, robots.txt, sitemap.xml, and canonical_url, then add FAQPage, Article, and SoftwareApplication Schema where relevant.
- Funnel and distribution: prioritize high-intent BOFU pages, then distribute through the main site, Dev.to, Hashnode, and GitHub README with canonical links.
- Publish checks: verify author metadata, FAQ content, key stats, internal links, external authority links, and IndexNow push.
Boundaries
Best for product blogs, open-source tool documentation, B2B technical content, and launch pages; less useful for pure brand exposure without real data or maintainable structured pages.
Use Cases
- When launching an open-source tool page, add `FAQPage`, `Article` Schema, `canonical_url`, and an `IndexNow` push.
- When writing a product comparison post, organize direct answers, evidence tables, FAQs, and key stats using the `QAE` structure.
- Before a Product Hunt or B2B launch, prioritize high-intent BOFU keywords and draft pages that support conversion.
- After drafting a page, run a publish checklist for `robots.txt`, `sitemap.xml`, internal links, external links, `IndexNow`, and Dev.to canonical setup.
Best For
- Engineers maintaining open-source documentation sites who need to structure READMEs, product pages, and FAQs for AI citation.
- Founders running B2B tool launches who need to build high-intent BOFU pages, comparisons, and keyword funnels.
- Content engineers writing technical blogs who need FAQs, Schema, direct answers, and evidence tables in one workflow.
- Growth engineers marketing developer tools who need `IndexNow`, canonical distribution, and keyword filtering in their launch process.
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