Social Media Operation Research Report (Paid Version)
Paste the following prompt into your AI chat to install this skill:
Please install @org-28ib33ph/lingyi-yunying-diaoyan-baogao according to the official guide at https://skillhub.cn/install/skillhub.md.
About this skill
Why Automate Social Media Research?
Manually mining Douyin or WeChat Video Accounts for competitor content and analyzing their strategies often involves watching countless videos, taking notes, and compiling reports—a process that can take hours or days. This is inefficient for teams needing quick insights into market trends, campaign performance, or content planning. A solution that automates batch collection and analysis is essential.
How the Skill Works
The skill leverages server-side automation to separate raw material collection from report generation, with a user alignment step in between to refine the analysis direction.
Core Capabilities & Key Steps:
- Setup & Authentication: Execution requires a valid
LY_API_KEY, used to call Zero One Data's APIs for collection and generation. The key is stored in the skill'sconfig.jsonor injected via environment variables. - Parameter Collection & Task Creation: The user provides optional brand/selling points, collection sources (e.g., platform, accounts, keywords, items per source), and an initial research objective. The skill uses
create_task.pyto create a collection task on the server, estimates the point cost, and proceeds only after user confirmation. - Asynchronous Collection & Polling: After task creation, the server asynchronously collects videos and reads their raw content. The skill periodically queries the task status using
poll_task.py(e.g.,capturing,analyzing) and provides real-time progress updates to the user. - Analysis Alignment & Report Generation: Once collection completes (status
awaiting_prompt), the skill discusses and refines the specific analysis focus (e.g., competitor benchmarking, script analysis, or topic opportunities). After confirmation, it submits the final research prompt viaresume_task.py. The server then generates a structured Markdown report covering executive summary, data foundation, and in-depth analysis. - Report Delivery & Validation: The generated Markdown content is retrieved from the server and saved as a
.mdfile. The skill reads back the file to validate its integrity (ensuring it's a complete Markdown structure). Finally, it informs the user of the points consumed and the file location.
Scope & Considerations
- Long-Running Task: The full process (collection + generation) typically takes over 30 minutes, suitable for non-urgent, deep research scenarios. The skill proactively updates progress, but users should expect some wait time.
- Point Consumption: This is a high-cost skill; point usage scales with the number and duration of collected videos. Points for failed tasks (e.g., due to network issues) are refunded, and users can verify details in their account logs.
- Flexibility: Collection and analysis are decoupled. The same collected dataset can be reused with different analysis prompts via
resume_task.pyto generate reports with varying focuses, without re-collecting data. - Dependencies & Limits: A stable network connection is required to access the server APIs. The skill does not call other external LLMs; all analysis is handled internally by Zero One Data's server. Only Douyin and WeChat Video Accounts are supported as data sources.
Use Cases
- When needing to quickly understand competitors' content strategies on Douyin and WeChat Video Accounts to formulate own operation plans.
- After evaluating a social media ad campaign, wanting to analyze the interaction data, scripting characteristics, and user feedback of related videos.
- Collecting user-generated content on target platforms for a new product launch to mine hot topics, selling point expressions, and usage scenarios.
- Regularly monitoring content updates and interaction data from key industry accounts to generate weekly or monthly analysis reports for team decisions.
Best For
- Market research specialists responsible for competitive analysis, who need to regularly produce multi-platform content insight reports.
- Social media account managers for brands, seeking inspiration for content topics, scripts, and competitive benchmarking.
- Brand managers formulating digital marketing strategies, needing data support to evaluate campaign performance and content direction across platforms.
- Data analysts in industry research, wanting to automate video data collection and generate structured analysis reports to save time.
Related Skills
Performs project discrimination, classification, and structured extraction on bidding documents, outputting standardized data with support for manual review.
Expert in multi-platform data collection, integration, and interpretation, delivering market research, sentiment monitoring, ROI analysis, and visual reporting for data-driven decision-making.
Aggregates 11 stock selection strategies into a single entry point, supporting single-strategy and multi-strategy combinations with concurrent acceleration and HTML visualization reports.
This skill uses AI to intelligently analyze data features, automatically recommend and generate interactive HTML visualization dashboards, supporting multiple chart types.