WeChat Official Account Diagnosis
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About this skill
The problem
WeChat official account diagnosis often gets stuck on missing backend access: operators may only have an account name or ID, while reads, engagement, rankings, update cadence, and audience signals are scattered across article pages, third-party platforms, and industry reports. This skill turns those public sources into a reviewable diagnosis instead of an impression-based rating.
How it works
Given an account name, ID, or both, it runs targeted searches such as account name + 公众号 数据 阅读量, then prioritizes official pages, third-party monitors, and public reporting. It collects dimensions like basic profile, recent read volume, update frequency, original-content share, topic focus, interaction rate, comment quality, and active time slots. Scoring combines content health 30 points + user activity 25 points + core content performance 35 points + operational consistency 10 points into a 100-point rating. The output includes a grade, key strengths, gaps versus top accounts, and recommendations grouped by urgent, priority, and ongoing actions.
Boundaries
It relies on public web data and does not read private WeChat backend analytics. Estimated values must be labeled, single-source data lowers confidence, and new, dormant, or matrix accounts need historical context. If the account cannot be found, it should say so instead of producing an unsupported report.
Use Cases
- Before competitive analysis, retrieve public reads, engagement, and update cadence by name or ID and produce a comparable account diagnosis.
- When evaluating a partner account, check official data, third-party indexes, and comment quality to judge its rating and optimization direction.
- During content review, inspect recent read averages, peak reads, original-content share, and active time slots to identify weak metrics.
- For an account health check, enter an account name or WeChat ID to generate a 100-point score, benchmarks, and priority recommendations.
Best For
- Official account operators: need weekly checks of reads, engagement, and update cadence with actionable recommendations.
- Content planners: need to assess topics, titles, original-content share, and depth against mid-tier or top accounts.
- Marketing or BD leads: need to shortlist partner or advertising accounts using public data, ratings, and benchmarks.
- Data analysts: need to turn indexes, reads, and engagement metrics into a reviewable diagnosis.
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