Advertising Master
Paste the following prompt into your AI chat to install this skill:
Please install @user_ad872d55/advertising-master into my AI assistant according to https://skillhub.cn/install/skillhub.md.
About this skill
Problem
When product specs are detailed but external messaging stays as a feature list, communication often gets stuck in two places: the unspoken need behind user behavior, and the missing chain from strategy to creative to measurable results. This skill treats advertising as an operational design problem rather than a purely creative one.
How It Works
It runs through a five-layer framework:
- Insight: identify pain points, cultural prototypes, and competitor gaps, then produce an insight statement.
- Strategy: check brand positioning, business-stage fit, and the split between brand and performance budgets.
- Creative / Narrative: test the Big Idea, visual hook, copy rhythm, story structure, and channel pacing.
- Effect: define brand and performance metrics, review attribution, and turn findings into reusable playbooks.
Boundaries
It fits ad copy, brand positioning, campaign planning, and borrowed-momentum marketing. Without real user research, channel data, or competitor materials, insight and attribution remain hypotheses that need business validation before execution.
Use Cases
- Before a product launch, turn the spec sheet into consumer insights and draft a campaign-ready positioning message.
- Prepare a brand positioning meeting agenda by comparing brand and performance budgets and proposing resource allocation.
- Before a trending marketing moment, check the creative for insight, a clear Big Idea, and a 3-second visual copy hook.
- Write short-video or elevator ads and adjust the hook, emotional arc, and call to action for each runtime.
Best For
- Brand marketing managers preparing a launch who need to convert product selling points into positioning and ad copy.
- Growth operators who need a shared framework for brand and performance metrics in campaign reviews.
- Copywriters and creative planners who want to validate insight, strategy, and the Big Idea before drafting ads.
- Founders allocating budgets who need a defensible split between brand and performance advertising.
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