Market Opportunity Research Report Generator

The Problem

In new product launch, market entry, or investment analysis, the hard part is usually not a lack of data. It is the lack of a consistent framework: market size, penetration, growth headroom, unmet demand, competitive whitespace, and substitutes often sit scattered across worksheets, making it hard to form comparable and reusable judgments.

How the Skill Works

The skill breaks market opportunity research into six steps: market size, penetration, growth headroom, unmet demand, blue ocean opportunities, and substitute markets. It shifts the work from “there feels like an opportunity” to “argue the opportunity by dimension,” requiring each step to state a goal, analysis content, and output format, then compiling a structured Word report with an executive summary, step-by-step analysis, conclusions, recommendations, and appendices.

• Market size: total volume, structure, and drivers.
• Penetration: maturity and segmented headroom.
• Growth headroom: split stock versus incremental growth and identify drivers.
• Demand and blue ocean: identify pain points, delight points, and low-competition scenarios.
• Substitute markets: find cross-domain alternatives and substitution relationships.

Boundaries

It is useful for structuring research and drafting a report, but it does not replace primary data, financial modeling, or legal due diligence. Metrics such as TAM, CAGR, and penetration should come from credible sources; without industry data, user interviews, or competitive intelligence, the output is closer to a hypothesis template than a final investment case.