WeChat Moments 21-Day Marketing Planner
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About this skill
Problem to Solve
WeChat Moments copy often suffers from three practical issues: disjointed themes, inconsistent persona, and overly aggressive conversion that triggers muting. WeChat Moments 21-Day Marketing Planner is for turning brand or personal IP outreach into an executable schedule, not just producing one-off viral posts.
How It Works
The skill first collects required inputs such as brand/IP name, persona type, target users, marketing goal, and core product/service; if critical fields are missing, it asks follow-up questions. It then runs a three-step workflow:
- Strategy: builds a three-week progression based on the cognition-emotion-behavior model, using a default content mix of 40% trust-building / 30% interest-generation / 30% conversion, mapped to morning, midday, and evening slots.
- Writing: generates one 100–300-character post for each D1-D21 day, using a strict three-part structure: hook, value, action prompt, with at least one interaction element per post.
- Execution: outputs a table containing date, time slot, content type, theme, full copy, interaction suggestions, and fallback directions.
Boundaries and Caveats
This is better suited for private-domain trust building than hard-sell campaigns or channel blasts without a persona. Keep the first two weeks focused on trust and interest, reserve concentrated conversion for the third week, maintain consistent tone, and reduce frequency to one post per day if historical content has been too noisy.
Use Cases
- A new brand needs to schedule two weeks of trust content and one week of conversion posts.
- A personal IP needs to reduce post frequency and rewrite a sincere relaunch message.
- An operations lead needs to raise week-three conversion share and prepare daily engagement prompts.
- A consultant needs to deliver a 21-day table with dates, slots, copy, and fallback suggestions.
Best For
- Brand operations staff who need to turn loose copy into a consistent three-week schedule.
- Coaches or creators building personal IP who need stable tone, persona, and interaction design.
- Sales leaders who need a trust-to-conversion cadence that avoids hard-selling.
- Content planners who need an executable Moments table matched to client industry and audience.
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