Seller Sprite ARI Amazon Review Intelligence

Problem

Amazon reviews are not just buyer feedback; they are signals for product, listing, support, and competitor strategy. The hard part is turning scattered reviews into actionable judgment: which negative reviews are hurting conversion, which competitor advantages are stable, which VOC themes are worsening, and what an operations report should prioritize. Manual review reading easily misses high-vote negatives, period-over-period changes, and image-backed evidence, and it makes cost and credit checks less transparent before paid analysis.

How It Works

The skill packages the ARI CLI workflow into reviewable analysis steps. A session usually starts with check to verify the account, email verification, and usable credits. For VOC reports, run voc --site ... first to get a quote, then append --confirm after user confirmation; the command handles collection, waiting, analysis, archiving, and returns reportUrl. For day-to-day triage, use reviews --asin ... --stars negative --sort helpful for helpful negative reviews, benchmark --asin ... for category baselines, and analyze --type compare for competitor comparison. Use report --id to read archived reports; when deltaMd is returned, lead with period-over-period changes before the full text. operations supports ASIN health checks, listing audits, review-to-action workflows, and operations reports: run capabilities, profile, and quote first, then execute operations run --confirm with the same requestId after authorization. If the stream is interrupted, check operations status --request-id before deciding next steps.

Boundaries And Notes

• Paid commands require explicit confirmation and must not be auto-confirmed.
• Do not blindly retry 402, 429, or interrupted streams; verify whether a report was already generated before rerunning paid work.
• Non-US sites can only use paid credits, and balance checks should rely on sufficient and usableBalance.
• Output must separate direct data, inferred reasoning, and strategy suggestions, and preserve sample size, window, reportId, creditsUsed, and reportUrl.