Marketing Demand Translator
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Please install @user_69f3cf82/marketing-demand-translator according to https://skillhub.cn/install/skillhub.md.
About this skill
Problem
Product selling points often stay at the feature level, such as memory foam, ergonomic design, or airflow holes, without answering the customer’s question: “What does this do for me?” marketing-demand-translator turns raw selling points into demand-driven copy for short videos, social posts, product detail pages, live selling, and sales conversations. Its goal is not generic polishing, but translating product attributes into user-relevant benefits and concrete scenes.
How It Works
Typical input includes the product, core selling points, and intended use case. The skill works in three steps:
- Need diagnosis: decide whether the strongest driver is a pain point, a delight point, or an aspiration point.
- Translation matrix: map each selling point to a demand type, for example converting “airflow holes” into “stays cool in humid weather and helps you sleep through the night.”
- Copy variants: generate versions with different pacing for 15–60 second videos, feed posters, long detail pages, and face-to-face sales scripts.
It also handles ambiguous input: too many selling points are narrowed to one to three; vague claims are challenged with use-case questions; unrelated products are separated; and missing use case triggers a general version. The output favors user benefit, concrete scene, and honest claim, rather than repackaging technical specs as marketing language.
Boundaries
This is useful for content creation and sales messaging, but it does not replace legal or advertising compliance review. It should not be used to create medical efficacy claims, guaranteed financial returns, absolute claims, fake testimonials, or misleading comparisons. Example cases in the skill are methodology demos, not evidence of real customer outcomes.
Use Cases
- Before live short-video selling, rewrite core product selling points into a 15-second pain-point opening script.
- During e-commerce detail page revision, convert feature specs into scene-based benefits users can remember.
- In face-to-face sales training, organize opening questions, needs discovery, and objection-handling lines.
- Before creating a social poster, split selling points into pain-point, delight-point, and aspiration-point versions.
Best For
- E-commerce content editor who needs to turn product specs into pain-point voiceover lines.
- Detail-page operator who needs to convert feature selling points into scene-based benefits.
- Retail brand marketing manager who needs reusable objection-handling scripts for sales training.
- Live-selling operator who needs hooks and closing lines from product selling points.
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