Marketing Campaign Planning Master

Problem

• Product launches often start with copy before positioning: teams write headlines before clarifying who the user is, what competitor gap matters, and which insight drives the campaign.
• Multi-channel content also drifts when WeChat, Douyin, Xiaohongshu, and Bilibili are treated as one-click distribution, causing inconsistent voice, weak CTAs, vague claims, and no clear goals.

Core workflow

• Market research: use Jobs-to-be-Done to map user tasks, pain points, language habits, and alternatives, then summarize three or more direct or adjacent competitors.
• Positioning: produce a one-sentence value statement, positioning formula, campaign angle, and stable voice before drafting copy.
• Content creation: generate landing page titles, subtitles, proof, CTAs; write launch email sequences; adapt copy for WeChat long-form, Douyin hooks, Xiaohongshu authentic experience, Bilibili deep content, and Weibo short posts.
• Content calendar: schedule deliverables across T-14 teasers, T-7 suspense, T-0 launch, T+3 follow-up, and T+7 testimonials.
• Quality checks: verify positioning clarity, single-purpose deliverables, terminology, voice consistency, low-friction CTAs, evidence-backed claims, and readability.

Boundaries

• Best for product launches, feature releases, new products, brand positioning, and multi-channel content planning; not a generic ad-asset generator.
• Needs enough product brief, audience, and competitor input; strategy should change by industry, price point, and budget.
• New brands may prioritize awareness, while mature brands can focus on conversion; continue measuring ROI and iterating.