Foreword¶
Writing promotional copy for products, traffic-driving articles for official accounts (WeChat), or “grass-planting” notes (product recommendations) for Xiaohongshu (Little Red Book) often gets stuck at two points: not knowing how to craft the title and not knowing what structure to use for the body text. If you force a draft, the click-through rate and conversion are uncontrollable.
The “Viral Copywriting Secrets” (爆款文案心法) introduced below is a content creation Skill that organizes marketing copywriting methodology into actionable writing guidelines. It is not a template-filling tool, but a set of rules including title formulas, content structures, persuasion principles, and platform differences, which you can use as a checklist while writing.
What is This¶
“Viral Copywriting Secrets” is a community-sourced Skill in the general SKILL.md format, published by user_f1172b70, categorized under content-creation, with the current version 1.0.0.
It solves the problem of convergent writing methods found in scattered marketing books into a set of copywriting guidelines with steps, formulas, and platform differences. This allows writers (or Agents calling this Skill) to have a clear basis when creating titles, building structures, writing body text, and driving conversions.
Core Features¶
According to the official description, this Skill covers the following content:
- Comprehensive Title Formulas: Provides ready-to-use formulas for generating titles.
- Cover Design Principles: Specifications for thumbnails/covers for graphic-text platforms.
- Golden Content Structure: Organization methods for body paragraphs.
- Six Major Writing Formulas: AIDA, PAS, FAB, 4P, QUEST, and SSS, covering different paths from attracting attention to facilitating conversion.
- Story-driven Writing: Uses narrative instead of listing to enhance immersion.
- Six Major Influence Persuasion Principles: Corresponds to classical persuasion theories, used for arguments in the body text.
- Modular Assembly of Sales Copy: Breaks down sales copy into replaceable modules.
- Five-Step Closing Method for Sales Copy: Guides users to complete orders step-by-step.
- Underlying Viral Formula: 70% technique + 30% innovation, defining the ratio of replicable content to original content.
- Three-Act Structure for Professional Stories: Used for long-form articles regarding personal IP.
- Specific Guidelines for Five Platforms: Xiaohongshu, Toutiao, CSDN, Official Accounts (WeChat), and Zhihu, each with different focuses for articles.
- Phrase Implantation and Price Packaging: Enhances memorability and price presentation.
The Xiaohongshu section has a separate document located at references/xiaohongshu-guide.md. This is a reference file within the Skill package and needs to be loaded along with the Skill.
Installation and Activation¶
The coordinates for this Skill on SkillHub are @user_f1172b70/viral-copywriting. It originates from the community and is tagged with requires_api_key=false, meaning no additional API Key is required to use it.
Official Address:
https://api.skillhub.cn/user_f1172b70/viral-copywriting
SkillHub Page:
https://www.skillhub.cn/skills/user_f1172b70/viral-copywriting
It should be noted that during this verification, both the official page and the interface failed to be retrieved. Therefore, it is impossible to confirm its installation commands, directory structure, or specific activation methods in Cursor / Codex CLI / Claude Code. Until official instructions are obtained, we will not speculate on installation steps here. A common practice for general SKILL.md format Skills is to place them in the Agent’s skills directory for automatic loading by the Agent, but this claim has not been confirmed by the Skill’s official documentation and is for reference only.
Typical Usage¶
This Skill belongs to the content creation category. The invocation method depends on how your Agent platform loads SKILL.md format Skills. Once loaded, you can request it to produce copy according to the guidelines in the following scenarios:
- When writing Xiaohongshu recommendation notes, organize the title, cover copy, body text, and closing interaction scripts according to the Xiaohongshu specifications in the five-platform guidelines, and refer to the detailed operations in
references/xiaohongshu-guide.md. - When writing long-form articles for Official Accounts, apply the Golden Content Structure + AIDA or PAS writing formulas. Use story-driven writing to build immersion at the beginning, expand arguments using the Six Major Influence Persuasion Principles in the middle, and conclude with the Five-Step Closing Method for Sales Copy.
- When writing sales-oriented copy (landing pages, detail pages, community launches), use modular assembly to piece together various modules, then check against the Underlying Viral Formula: whether the technical parts are in place and whether the innovative parts retain the points of differentiation.
Applicable Scenarios & Notes¶
This is suitable for the following groups: content creators who need to mass-produce platform content, operations and marketing staff who need to write product promotion copy, and developers who want to add a set of copywriting rules to their Agents.
Please note the following points when using it:
First, this Skill provides methodology and structure, not a template that automatically generates finished copy. You still need to provide specific materials and product information for the actual writing.
Second, the Six Major Writing Formulas and Six Major Persuasion Principles are summaries of classical marketing theories, not original to this Skill. The specific application effect depends on the actual content; do not treat them as a guarantee of results.
Third, there are differences in the recommended writing styles among the platform-specific guidelines. In particular, technical communities like CSDN differ significantly in tone from Official Accounts and Xiaohongshu. When writing, you must select the corresponding guide according to the target platform and do not mix them.
Fourth, during this verification, the official page and interface were inaccessible. Data such as ratings and download counts are based solely on the materials retrieved this time (page marks a rating of 100000 and 1166 downloads), which differs from the rating of 99914 and 1143 downloads given in the task clues. Please refer to the real-time data on the official page for specifics.
Summary¶
The value of “Viral Copywriting Secrets” lies in organizing multiple dimensions of marketing copywriting (titles, structure, persuasion, conversion, platforms) into a set of actionable guidelines for comparison. It is suitable for writers and operations personnel who need to produce platform content consistently. It does not replace creation but provides a structured checklist.
Official Address: https://api.skillhub.cn/user_f1172b70/viral-copywriting