# Introduction

When building real estate-related Agents, a common issue is that the model starts writing immediately upon receiving property listings: three bedrooms and two living rooms, north-south orientation, close to the subway, motivated seller—a string of parameters listed out. The resulting copy reads like a property information sheet; it lacks a defined target audience and a clear call to action. Another issue is that the expression becomes increasingly exaggerated. Words like “exclusive,” “one-of-a-kind,” or “bottom-barrel price” appearing in external marketing content bring compliance risks rather than traffic.

The Skill introduced below addresses these specific issues. It breaks down real estate copywriting into a fixed workflow. Each step has clear deliverables and checkpoints. The final output is ready for delivery, complete with troubleshooting methods for when you get stuck and compliance guardrails.

# What This Is

Real Estate Copywriting (Coordinate: @kunlungrowth/kunlun-property-copy), published and maintained by Kunlun Growth. It is an enterprise-sourced Skill categorized under content-creation, currently at version 1.1.0. It targets the following pain points: while property information is abundant, the ability to convert that information into targeted expression is missing, and expressions often cross the line.

It covers listings copy, real estate articles, sales copy, rental copy, and real estate promotion. The built-in methodology is scenario-based, evidence-based, and de-exaggerated: write about scenarios rather than piling up parameters, support value with verifiable evidence, and remove unfounded exaggeration.

Official URL: https://api.skillhub.cn/kunlungrowth/kunlun-property-copy
SkillHub Page: https://www.skillhub.cn/skills/kunlungrowth/kunlun-property-copy

# Core Capabilities

The official introduction lists five capability modules, corresponding to five stages of the workflow.

  1. Selling Point Extraction: Select the points from the property information that truly influence decision-making, rather than moving every parameter into the copy.
  2. Target Audience Alignment: Define who the copy is written for first, then decide which selling points to emphasize, avoiding a single copy trying to speak to everyone.
  3. Structure Template: Organize content using a fixed structure to reduce the cost of rebuilding the framework every time.
  4. Expression Techniques: Convert selling points into readable sentences. This part corresponds to the scenario-based and evidence-based methodology.
  5. Compliance Review: Check for exaggerated expressions at the drafting stage, corresponding to the requirement for de-exaggeration.

The workflow sequence is Selling Points → Audience → Structure → Expression → Compliance. This means compliance is not just a final add-on check, but a prerequisite constraint for the expression stage. The entire process includes “troubleshooting” (self-rescue), referring to solutions for when a specific stage stalls.

# Installation and Activation

This Skill is provided in a general SKILL.md format. The tag indicates requires_api_key=false, so no API Key preparation is needed before use.

Coordinate: @kunlungrowth/kunlun-property-copy
Version: 1.1.0
Source: enterprise
Category: content-creation

You can load it by referencing the coordinate above in a client that supports Skills. The captured data does not provide command-line installation commands, nor does it explain differences between Cursor, Codex CLI, or Claude Code. This part should be subject to the official page; no speculation is made here.

# Typical Usage

There are no official examples. Below is a simulated invocation process based on the workflow in the official introduction, using a common set of property information as input.

Input property information and target audience, for example: A two-bedroom unit in a certain community, mid-floor, close to a subway entrance, owner has lived there for three years and plans to sell, target audience is young couples buying their first home.

Task: Write a property listing copy
Property: Two-bedroom, mid-floor, near subway entrance, owner-occupied for three years, currently for sale
Target Audience: Young couples buying their first home
Requirements: Explain value clearly, no exaggeration

Follow the workflow:

  1. Selling Point Extraction: Select “near subway entrance” and “owner-occupied” from the information. If specific data for floor level and building age is unavailable, do not include them yet.
  2. Target Audience Alignment: First-time homebuying young couples care about commuting costs and living conditions, not investment value of the layout.
  3. Structure Template: Arrange the selling points according to this Skill’s structure.
  4. Expression Techniques: Turn “near subway entrance” into a verifiable commuting description, and “owner-occupied” into a perceptible living state. Every point must land on a scenario or evidence.
  5. Compliance Review: Scan the draft and delete unfounded words like “unique,” “exclusive,” or “guaranteed to rise.”

The resulting copy can be directly handed over to the marketing or sales side.

# Applicable Scenarios and Notes

Suitable scenarios include real estate-related external copy generation, including property introductions, articles, sales materials, rental posts, and promotional assets. If the business process requires price calculation, loan calculation, or market data queries, this Skill does not cover them.

Two points to note: First, output quality depends on the specificity of the input. If property information only contains layout and location without verifiable details, the evidence-based step will lack material. It is normal to be unable to write; in this case, you should go back to supplement information rather than adding adjectives. Second, compliance review targets exaggerated expressions and does not replace final legal review regarding advertising laws. Manual review before official release is still required.

The official page shows a rating of 100000, 1244 downloads, and 0 installs. These data reflect the current status of the page and do not represent actual usage effects.

# Conclusion

The value of this Skill lies in transforming real estate copywriting from “free model play” into a fixed workflow: Selling Points, Audience, Structure, Expression, and Compliance are followed in sequence. Each step has clear checkpoints, and there are troubleshooting methods for when stuck. For scenarios requiring mass production of property listings without repeated rework on compliance, you can load and try it using the coordinate @kunlungrowth/kunlun-property-copy.

Official URL: https://api.skillhub.cn/kunlungrowth/kunlun-property-copy