Brand IP Character Full-Case Design

Problem addressed

Many brand IP projects stall on unreliable research, repeated direction changes, visual settings that cannot be reproduced, and characters that drift across video shots. This skill turns a health-consumer brand case into explicit checkpoints: source data, draft multiple concepts, then finalize character settings, creative brief, and demo video.

Workflow and key steps

• Research: collect brand, competitor, industry, user, and communication data; annotate source URL + grade; treat current official-site data as the final reference.
• Planning: review judging criteria first, then produce three directional concept drafts; only after approval create three-view sheets and setting tables.
• Visuals: keep brand colors within ΔE < 5, define six color layers, one memory anchor, and parameterized ratios such as head width : body width = 0.85:1 for consistent AI generation.
• Copy: the creative brief must include brand story, value elevation, sourced data, IP naming, and one standalone, 20-character-or-shorter quote per chapter.
• Video: confirm aspect ratio, fps, and duration first; generate all shots from the same reference image, repeat key appearance descriptors, calculate frame ranges by fps × seconds, and prepare fallbacks for image API rate limits.

Scope and caveats

Best for brand IP, mascots, character settings, design competitions, creative briefs, and short demo videos. The package does not include scripts, templates, or assets; adding docx sheet generators, prompt templates, or frame calculators may still be needed. It constrains design workflow rather than replacing brand strategy decisions.