KOL Placement Brief Generator

Problem

When drafting KOL briefs, the issue is rarely copywriting polish. The harder problem is producing a creator-facing document that is specific enough to guide output, open enough for native expression, and explicit about platform rules, compliance risks, and delivery expectations.

How it works

The skill treats the brief as an operational handoff, not marketing prose. It collects key campaign inputs, selects a platform template such as Xiaohongshu, Douyin, Bilibili, Video Account, Weibo, or Zhihu, and then organizes the brief around:
- Required messaging: core selling points, keywords, content format, length, or duration
- Creative space: where the creator can adapt tone, story, and examples
- Prohibited items: platform violations, false claims, off-platform funneling, fake engagement
- Campaign mode: seeding, conversion, brand campaign, or review briefs

The output is structured for direct use with creators or MCNs, covering context, goals, content requirements, compliance guardrails, and collaboration expectations. It also flags that a brief is not a contract, and it does not negotiate prices, draft contracts, create fake reviews, or encourage manipulation.

Boundaries

It is useful for brand, e-commerce, growth, or content teams that need a consistent pre-flight brief across platforms. It is not a legal review, final platform compliance decision, or replacement for a signed contract and real usage-based review.