Xiaocan Marketing Plan Generator

Problem It Solves

Local-life marketing briefs often arrive as a Dianping screenshot plus a budget, leaving teams to guess at audience insights, platform split, creator budgets, and script quality. Xiaocan Marketing Plan Generator turns that input into a structured campaign plan for restaurant, coffee, bakery, and other local merchants, using rating, review count, average spend, city, campaign goal, and selected platforms.

How It Works

The skill processes the input in three stages:
- Intake: extracts merchant name, category, city, average order value, rating, review volume, service tags, budget, goal, and platform list.
- Plan generation: builds a fixed 10-section document covering merchant profile, review insights, positioning, platform strategy, content matrix, topic selection, scripts, execution details, and budget.
- Delivery: exports the result as Markdown, a Tencent Docs document, a PPT deck, or an HTML slide file for review or client communication.

The budget module does more than restate the total. It separates creator layers by city, platform, and follower tier: amateur creators are typically handled as package swaps, mid-tier creators are split into smaller and larger accounts, and headline posts can reserve a configured share of budget. Scripts are expected to come from real user reviews rather than generic slogans, while platform strategy assigns different roles to Xiaohongshu, Douyin, and Dianping.

Boundaries

It works best when budget, city, goal, and target platforms are already clear. Missing Dianping evidence, ratings, review counts, or budget limits will weaken the output. PPT generation depends on python-pptx; HTML slide output does not require extra dependencies. The skill produces a planning framework and execution assets, not contractual pricing, approval rights, or guaranteed campaign results.