Tencent Ads Standard Delivery Creation Guide

Creating a standard ad group in Tencent Ads is a multi-step, highly sequential process. Each step's output is the input for the next, spanning multiple API interactions and business decisions. Using raw APIs or CLI commands directly introduces complexity around parameter validation and cross-platform scripting differences.

## Core Workflow and Scripted Execution

This skill encapsulates the entire procedure into 7 ordered steps. Its core capability lies in using dedicated scripts (built on tencentads-cli) to handle all API calls, data transformation, and business rule validation, allowing the Agent to focus solely on making decisions from the returned data.

1. Step 1 (Obtain the Quadruple): The entry point. The get-rules.mjs script queries all available quadruple combinations for the account (marketing_goal, marketing_sub_goal, marketing_target_type, marketing_carrier_type). The Agent must filter the correct set based on the user's described intent (e.g., "e-commerce sales", "lead generation"). Guessing is forbidden; choices must be made from the exact enumerations returned by the script.
2. Step 1A (Asset-Based Inference, Optional): If the quadruple cannot be uniquely determined but the user provides a product name or ID, this step can use get-assets-by-rules.mjs to query the account's asset list and precisely identify the quadruple via asset matching, avoiding user confirmation dialogs.
3. Step 2 (Obtain Promoted Product & Carrier): Calls get-assets.mjs to fetch the specific asset ID (asset_id) and carrier ID (carrier_id). The script automatically handles routing for different asset types (e.g., ONEID, consumer products).
4. Subsequent Steps (3-6): Include placement settings, conversion configuration (following different paths based on the bid mode: CPC/CPM vs. oCPM/oCPC), targeting setup, and finally, creating the ad group via create-adgroup.mjs. Each step often requires a business selection based on the previous step's result.

## Key Rules and Applicability Boundaries

Adhering to this skill has strict rules; violating them will disrupt the flow or cause errors:
* Strict Sequential Execution: Steps 1 and 2 are foundational and must be completed first. Subsequent steps are heavily dependent on their outputs and cannot be skipped.
* Bid Mode Dictates the Path: CPC/CPM bid modes allow for a simplified Step 3 (enabling automatic placements directly) and bypassing conversion queries in Step 4. In contrast, oCPM/oCPC requires the full execution of Steps 3 and 4.
* Cross-Platform Parameter Passing Pitfalls: The script invocation format node scripts/.mjs '' requires different JSON parameter quoting rules across terminals (Bash, CMD, PowerShell). The skill documentation explicitly lists the correct syntax for each environment, with Windows PowerShell 5.x requiring special handling.
* Error Handling: Each script call is retried at most once. If it fails twice, the step must be skipped, and processing must continue with available data to avoid infinite retry loops.

This skill is suited for scenarios requiring standardized, repeatable creation of Tencent standard ad groups. It is not applicable for creating Smart Delivery (AIM+) ads (which have different identifiers and parameter structures) or for scenarios requiring deviation from the standard flow for rapid or custom setups. All API operations are encapsulated within scripts and should not be bypassed by calling tencentads-cli api directly.