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Sentiment Compass

Data Analysis Updated 2026.08.29

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About this skill

Problem

Chinese social media sentiment is often scattered across Xiaohongshu, Douyin, Weibo, and WeChat Official Accounts. Manual keyword checks, sentiment judgment, and report building are slow, and negative spikes can be discovered too late. Sentiment Compass turns public posts from these platforms into queryable data and uses GLM-4 for Chinese-language sentiment classification.

How It Works

The skill uses Playwright headless to crawl public search results, with UA rotation, random 3-8s delays, and retries to reduce blocking risk. Data is stored in local SQLite and JSON configuration. Core workflow:

  • Create a keyword monitoring task and run the first crawl
  • Batch-classify posts as Positive, Neutral, or Negative with reason summaries via GLM-4
  • Generate a report with total mentions, sentiment ratio, trending charts, and top posts
  • Push alerts through a Feishu webhook or SMTP email when a negative threshold is exceeded, and schedule runs with OpenClaw Cron at 6h, 12h, daily, or weekly intervals

Boundaries

It only supports public pages and does not cover login-gated content. Sentiment accuracy depends on text length and context. Tier plans may limit keywords, platforms, crawl frequency, and data retention. It is useful for lightweight brand or competitor sentiment monitoring, not as a final compliance-audit or enterprise-scale precision analytics system.

Use Cases

  • Monitor brand keywords on Xiaohongshu, Douyin, and Weibo after launch to generate weekly sentiment reports
  • Trigger a Feishu bot alert to on-call operations when competitor negative mentions exceed a threshold
  • Use scheduled crawling to save public Weibo and WeChat Official Account posts to local SQLite for review
  • Batch-send keyword search results to GLM-4 for positive, neutral, and negative classification with reason summaries

Best For

  • Brand operations owners tracking social reputation, who need automated negative-threshold alerts and weekly reports
  • Market researchers doing competitor intelligence, who need cross-platform keyword mention trends and top posts
  • Customer success managers handling crisis response, who need to spot negative public comments quickly
  • Content review specialists auditing Chinese platforms, who need to extract and classify public Weibo and WeChat posts