Enterprise Sentiment Monitor
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About this skill
Problem
Public discussions about companies, brands, or people are scattered across news sites, social platforms, and forums. Manual daily searches easily miss aliases, duplicate reports, and escalating negative mentions. A sentiment pipeline that sends every item to an LLM also creates unnecessary token cost. This skill targets Chinese public-opinion monitoring and moves targets, keywords, recipients, schedule, and data paths into monitor_config.json, reducing hardcoding and making it easier to switch monitoring subjects.
How It Works
- Multi-platform search: queries web, news, and social sources using keyword groups such as
Core,Products,Tech,People, andVariants. - Semantic deduplication: merges repeated coverage of the same event so reposts do not dominate the report.
- Three-layer sentiment analysis: uses local
SnowNLPclassification first; confident positives and negatives are handled locally, while uncertain items are escalated to an LLM for precision. - Heat and alerts: generates heat scores, four-level alerts, and trend data, persisting history in files such as
history.json. - Report delivery: produces HTML and text reports and can send them via AgentMail, which fits scheduled automation.
Boundaries And Notes
The skill depends on Chinese-language content, a local snownlp installation, and keyword quality. Recall and deduplication may weaken when a target is rare, terminology changes quickly, or platforms impose strong anti-scraping constraints. It is better treated as a scheduled monitoring and first-pass screening layer; compliance, legal, or crisis decisions still require human review.
Use Cases
- Collect daily brand mentions from news and social media, then summarize positive and negative trends.
- Review competitor negative reports, deduplicate reposts, and mark four-level alerts.
- Track executive-related discussions and generate weekly heat and trend changes.
- Export keyword search results into HTML and text reports, then email them to stakeholders.
Best For
- Market teams that need daily brand sentiment rollups and alerts.
- Competitive analysts tracking negative competitor news and deduplicating reposts.
- PR owners monitoring executive reputation and discussion trends.
- Ops leads who need scheduled brand sentiment reports and alerts.
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