Public-Private Domain Synergy Plan Generation

The Specific Problem

Operators often struggle with fragmented public-private domain transitions: traffic from public domains (e.g., Douyin ads) leaks when moving to private domains (WeCom, communities), resulting in low first-purchase rates and high churn within 7 days. Key pain points are touchpoint isolation and paper-based SOPs, keeping public-to-private retention at 5–15% and derailing subsequent segmentation efforts. Private domain acceptance as a lever must solve the challenge of "systematically funneling public traffic and achieving first purchases" to avoid user attrition upon entry.

How the Skill Works

This skill outputs a four-piece plan (touchpoint map, acceptance chain diagram, channel priority, acceptance period touch SOP) via a structured methodology to run through the acceptance chain:

• Touchpoint Mapping: Catalogs roles for public/semi-public/private/offline touchpoints based on Tencent's five positions (Video Account, Search/Ads, Official Account, WeCom, Mini Program) to avoid single-channel dependency.
• Acceptance Chain Diagram: Draws a 6-stage closed-loop path (Public Seeding → Depositing → Nurturing → Conversion → Growth → Recall), ensuring each stage's deposit point equals the next stage's entry with no breakpoints.
• RICE Channel Prioritization: Quantifies channel efficiency with Score=(R×I×C)÷E, banning vague terms (e.g., "high/medium/low"), and infers chain types from business models (e.g., high-frequency high-value → 1v1 consultant).
• State-Based Touch SOP: Focuses on new customer 7-day acceptance period, triggered by user state events (e.g., when friend request accepted, no interaction for 7 days), not timed pushes, designed with a 12-field table.

Key steps include assigning touchpoint roles, designing acceptance actions per touchpoint (user-side scan/follow + operator-side welcome message/tagging), and setting KPI benchmarks (e.g., public-to-private retention rate as range 5–15% marked 【to be calibrated by business】). The skill is login-free and key-free, producing outputs directly via agent, with optional side-channel submission of the report to a server for registration.

Applicability and Caveats

This skill focuses on the acceptance period (new customer 7 days, first purchase, cross-touchpoint orchestration), while mature segmentation or reactivation is handled by sister skills (e.g., private domain user segmentation). Inputs require business model (e.g., food & beverage high-frequency repeat purchase), private domain carriers (e.g., WeCom + Mini Program), main public sources (e.g., Douyin), and goals (e.g., public-to-private retention); missing fields trigger degradation (e.g., no public sources yield only touchpoint maps + channel priorities).

Common pitfalls to avoid:
- Touchpoint isolation: Planning only single touchpoints (e.g., just opening a Mini Program); ensure synergy across five positions.
- Treating SOPs as message schedules: Switch to state triggers to prevent open rates <30%.
- Subjective channel prioritization: Use RICE quantification; Score must be calculable.
- Copying peer chains: Infer from your business (e.g., high-frequency low-value uses community flash sales, not 1v1 consultants).

Sensitive info like brand case studies is anonymized, and platform capabilities are marked 【verified per 2026 rules—requires review】.