Private Domain Activity Planner

Revitalizing Private Domain Members: From "Holiday-Only Pushes" to Systematic Operation

Many operators face two common pain points when managing private domain members: daily content drought, relying solely on holiday promotions while communities remain silent; and patchwork campaigns, where homogeneous templates lead to plummeting participation and compliance risks (e.g., inducement to share, lack of UGC review). The core issue is the lack of a structured framework to interlock daily content, interactive gameplay, and repurchase conversion, rather than pursuing "activity" in isolation.

Four-Part Output System: Triple Interlock and Key Steps

This skill delivers a monthly content schedule, activity plan, gameplay mechanism design, and material BOM as a four-part output, building an actionable loop for member revitalization. The core logic is based on the Triple Interlock Principle:
- Daily Content: Uses the 4321法则 (40%干货/value, 30%生活/lifestyle, 20%证言/testimonials, 10%促销/promotion) to establish a content grid, addressing gaps in daily engagement.
- Interactive Gameplay: Selects mechanisms via a matrix based on average order value (e.g., low AOV group buys, mid-AOV task rewards, high-AOV referrals), and self-checks scalability with the K coefficient (avg. invitations × invite conversion rate).
- Repurchase Conversion: Activity plans must include a mapping from "engagement metrics to conversion metrics" (e.g., interaction rate triggers repurchase coupons), avoiding activity for activity's sake.

Key steps include:
1. Input Analysis: Collects business model, private domain channels, user segmentation, etc. If data is missing, defaults are used and marked [默认—需验证] (defaults—needs validation).
2. Content Scheduling: Generates a 12-column schedule, mandating audience segmentation and push timing (interactive content daytime, promotional content evening).
3. Gameplay Design: Applies the selection matrix and three-tiered thresholds, self-checks K coefficient ≥1, and front-loads compliance and anti-fraud four-gate checks (e.g., device/IP limits, delayed reward realization).
4. Material BOM: A 10-column list must pass budget validation and poster four-element self-checks to prevent over-budget or delayed delivery.

Applicable Boundaries and Considerations

This skill is focused on revitalization for established private domain memberships (e.g., several hundred+ members in WeChat Work/groups), suitable for scenarios where engagement is lagging, campaigns are homogeneous, or UGC/referrals are desired but compliance concerns exist. It is not "a bunch of activity ideas" or "a holiday promo calendar"—it is a structured framework. For member loyalty design, user segmentation reach, or single content creation, refer to corresponding sibling skills.

Key considerations:
- Missing mandatory inputs (e.g., business model, user segmentation) trigger follow-up questions; do not assume defaults.
- Compliance enforcement is mandatory: UGC without review, missing lottery rules, or inducement to share will be intercepted and corrected, not allowed to proceed.
- Iterative optimization: Content schedules update monthly, K coefficients require calibration with real data, and material BOMs front-load checks to prevent budget overruns.