Enterprise WeChat Operation Plan Generator

Problem: How to Translate Segmentation Value into Reach Actions?

In enterprise WeChat private domain operations, segmenting customers (e.g., "high-value churned users") via models like RFM or lifecycle stages is only the first step. If this segmentation cannot be "translated" into specific, rule-compliant reach actions, the segmentation itself becomes meaningless. Operators face an execution gap: knowing they must treat different cohorts differently, but for this week's campaign, who gets a 1v1 private chat, who gets a Moments post, what script to use, which broadcast quota to tap, and how to avoid message folding or account suspension? A common anti-pattern is "indiscriminate broadcasting," leading to over-marketing of high-value customers and ineffective noise for long-tail users, with steadily declining open rates.

How It Works: Consuming Segmentation to Orchestrate Touchpoints, Scripts, Frequency, and Compliance Checks

This skill is a pure methodology execution layer. Its core task is the translation and orchestration from "segmentation" to "reach actions," directly outputting a ready-to-execute four-part plan. It does not re-segment users (consuming conclusions from upstream skills) or build tag systems; it focuses solely on "how to reach."

The key steps and capabilities are:

1. Input Consumption: Begins orchestration based on given segmented cohorts (e.g., "tag combo: high-value repurchase + sensitive skin"), operational goals (retention/conversion), industry category (beauty/maternity), and campaign hooks.
2. Touchpoint Orchestration: Maps optimal touchpoint combinations (1v1, Moments, broadcast, community) to each segment based on customer value and goals, weighing precision, coverage, and cost.
3. Script Population: Matches specific scripts to each orchestrated touchpoint action, requiring clear value propositions or incentive hooks, with tone adapted to the industry and brand persona.
4. Frequency Scheduling & Quota Verification: This is the core hard constraint. Strictly schedules based on verified official frequency rules (e.g., Moments max 3/day/customer, shared broadcast quotas), ensuring total reach frequency stays within available quotas and quantifying usage and remaining balances.
5. Compliance & Folding Verification: Performs a final check on all copy, examining character count (≤4000), attachment count (≤9), and sensitive terms, providing clear "pass" or "needs revision" judgments to prevent content folding.

The four-part plan (touchpoint matrix, script table, frequency schedule, compliance checklist) must be fully interlocked; missing any component results in an invalid, paper-only plan.

Scope and Important Considerations

• Skill Boundary: This skill only handles "post-segmentation touchpoint execution." If you need to generate the segmentation itself, build a tag system, or design membership benefits, use the corresponding sister skills (e.g., Private Domain Segmentation & Reach Strategy, Private Domain Tag System Setup).
• Rule Foundation: Official enterprise WeChat frequency and compliance rules are the foundation of orchestration, and platform rules iterate quickly (e.g., 2026.7 tightening). The output marks 【Verify with latest rules·Needs re-check】; before implementation, always verify with the current effective rules in the enterprise WeChat admin console.
• Anti-Pattern Warning: Any claims of "unlimited broadcasting," "auto-broadcasting without confirmation," or using plugins to bypass quotas are account-suspension anti-patterns. Compliant orchestration must operate within official quotas. When quotas are insufficient, adjust touchpoints (e.g., switch to 1v1 or delay) rather than circumventing rules.
• Cold-Start Handling: If no segmentation data is provided, the skill activates a "3-tier value × 5-stage lifecycle" fallback framework, marks it as 【Rough·Use sister skills for formal segmentation】, and prompts the user to backfill with real data later.