Douyin Viral Scripts
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About this skill
Problem
Many short-video script issues are not about word count, but about structural mismatch: weak opening hook, unclear payoff, and non-actionable CTA. Feed ads, livestream scripts, and product sales videos also have different pacing and conversion goals; mixing them can hurt completion, retention, and conversion. This skill turns common failure points into first-3-second hook, pacing, scenario fit, and compliance risk.
How It Works
- Requirements: confirm script type (
feed ad,livestream script,product sales video), duration, product/topic, target audience, and account size. - Template selection: choose a 4-part structure — hook / pain point / solution / CTA — with duration guidance, e.g. 15–30s feed ads, 30–60s sales videos, or 30s–2min livestream segments.
- Drafting: provide 2–3 alternatives per section, including five hook types (contrast reversal, direct benefit, suspense, scenario entry, data impact), different pain-point angles, and
CTAoptions. - Compliance: scan banned words, throttling risks, and note filming or wording constraints.
- Self-check: verify the first 3 seconds, transitions, total duration, and CTA clarity.
Boundaries
It focuses on script structure and expression logic. It does not default to BGM suggestions, wardrobe, editing plans, or bid strategy; for paid testing, explicitly request advice based on completion rate, CTR, and conversion targets. For livestreams, it is best used to draft repeatable talking segments and pacing, not to replace real-time audience reading.
Use Cases
- Feed ad optimizer drafting 15-30s DOU+ assets that need a strong first-3-second hook and clear CTA.
- Livestream operations breaking product pitches into 30s-2min loops with retention, interaction, and closing beats.
- E-commerce editor drafting 30-60s cart-linked videos with hook, pain point, product benefit, offer, and order CTA.
- Content ops generating 2-3 alternative openings for one theme and checking banned words and throttling risks.
Best For
- Douyin feed ad optimizer who needs to judge before spend whether a script has a strong completion hook.
- Livestream host or operations lead who needs repeatable product-talking segments with pacing and closing prompts.
- E-commerce short-video editor who needs product selling points turned into 30-60s scripts that drive cart orders.
- Brand content operator who needs multiple hook alternatives from one selling point plus compliance and risk checks.
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