Pomegranate Sister New Media Operations
Paste the following prompt into your AI chat to install this skill:
Follow https://skillhub.cn/install/skillhub.md and install @user_d6a36b1f/newmedia-operations-plus.
About this skill
Problem
New media operations usually require more than drafting one post. A team needs to understand which keywords are rising, how competitors earn engagement, whether the account is ready to receive traffic, and which pain points should shape the next batch of content. This skill turns that workflow into an executable process, focusing on scattered data sources, narrow keyword queries, and weak reuse of past material.
How it works
It begins with an initialization check. llm-wiki is required as the knowledge-accumulation layer, while ima-skill and opencli are recommended extensions. During execution, the skill enforces query expansion: each seed keyword is turned into 3–5 related queries, then run across sources such as 5118, Xiaohongshu, Douyin, Weibo, Zhihu, Bilibili, and 36Kr, with scripts or web searches used to fill gaps.
- Industry analysis: reads client materials, identifies goals such as follower growth, traffic, conversion, or brand awareness, and produces an industry report.
- Competitor analysis: collects competitor account data, content, reviews, and sentiment, with optional real-time monitoring.
- Account nurturing: plans profile completion and daily behaviors like searches, full-watch sessions, notification checks, and campaign tracking.
- Viral content creation: moves from keywords and hot topics to reference content, banned-word checks, and secondary creation.
- Engagement hooks: turns user questions into welcome messages, re-engagement scripts, and handoff rules.
Boundaries
This skill fits new media projects that need continuously maintained knowledge assets. Results depend on external data availability, platform APIs or CLI stability, and compliance with platform rules when publishing or directing users to private channels.
Use Cases
- Launch a Douyin or Xiaohongshu account by analyzing client PPTs, expanding category queries, summarizing industry trends, and drafting an industry report.
- Benchmark competitors by collecting account metrics, notes, videos, e-commerce reviews, and sentiment, then produce a content strategy and monitoring config.
- Prepare a new account for nurturing by completing profile fields and defining daily search, watch, notification, and campaign checks.
- Generate a publishable content pack from keywords and trends, including viral references, banned-word checks, and branded/seeding/education/BD titles.
Best For
- New media operators preparing Douyin or Xiaohongshu campaigns: need to turn industry terms, competitor notes, and platform trends into actionable topics.
- Operators managing multiple brand accounts: need a unified competitor profile, account nurturing plan, and content matrix.
- Customer or growth staff handling private-domain conversion: need welcome, re-engagement, and human-handoff scripts based on user questions.
- Content teams that need to maintain a knowledge base: want to continuously store viral titles, banned words, and competitor data in a structured wiki.
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