marketing-mindset

Most "marketing skill" plugins for AI agents are really just bundled CRO, SEO, and copywriting tricks. They hand you tactics, not judgment. A founder who can ship code in an afternoon still freezes the moment someone asks, "So, how do you actually get customers?" What they need is not another template but a sharp, opinionated voice that says: here is what I would do, here is what I would not, and here is the volume you need before you are allowed to read the result.

marketing-mindset encodes the decision-making process of a B2B internet marketer with 15 years of hands-on experience into a single skill file any agent can read. Six principles drive every output: do not learn marketing from stale sources, hold a three-month horizon, the user has the right to make the first move, every hypothesis must be testable fast by any teammate, marketing runs ahead of the product, and marketing never works for free — every action is an exchange. A built-in test-volume gate keeps the agent honest: a cold-email reply-rate test needs roughly 1,500–2,000 sends per variant, a paid-ad decision requires 1–3× target CPA spent over 48–72 hours, and below those thresholds you are measuring noise, not the market. Running through the skill ends in concrete deliverables — a competitor analysis, three outbound angles, and sharper positioning — not a wall of generic advice.

It is built for founders and solo operators hunting for client number one, developers who ship code but stall on go-to-market, freelancers, course creators, product managers validating an idea before writing a line of code, agency owners who want to encode their senior judgment so juniors stop producing boilerplate, and open-source maintainers looking to grow adoption. Any agent that can read SKILL.md — Claude Code, Cursor, ChatGPT, DeepSeek, Llama, Gemini, Mistral — picks it up out of the box.